ART DIRECTION João Pedro Brito
CREATIVE DIRECTION Fernanda Didini
"What makes it all fall?" is a report published in the journal Galileo and addresses the revolutions and new scientific discoveries about the Theory of Gravity. To illustrate the imaginary universe of the text, we resolved to explore the plasticity of images of objects in free fall. Liquids, candies and balloons have their textures explored in stills and compositions that simulate a sequence of images as in a photographic film.