ART DIRECTION João Pedro Brito
ILLUSTRATION Marcus Penna
CREATIVE DIRECTION Feu
39th Society for News Design | Award of Excellence | Overall Design
“Tudo que você precisa é menos” (All you need is less in Portuguese) talks about a new behavior trend known as Minimalism. It is not related to that concept of aestethic minimalism and its clean visuals. It’s about people who decided to stop increasing their consumption patterns and started to live with ... Less. To illustrate this break of paradigm, I opted for 3D illustrations finished with a non-realistic rendering process. Every visual element had to remain simple shapes and plastic texture, like a stop-motion animation character.